Search Engine Optimization

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Bad SEO Practices

Admittedly, search engine optimization ?manipulates? SERPs in a way by optimizing websites, but there are certain practices that push the limit, and they are considered bad. These so called black-hat techniques tend to spam, defeating the purpose of providing relevant information and are more focused on getting the top spots. Here is a list of [...]

Keyword Density: The Right Mix

Winning in keyword density is one of the key goals of any search engine optimization project. Search engines have become more intelligent over the past years that previous practices of simply peppering a web page with keywords or key phrases no longer helps to make a website rank. What matters most now is putting just [...]

LSI formatted content

In traditional document indexing, a web page or document is searched and ranked based on whether or not it contains the search term or phrase. This straightforward indexing method is quite effective, but it also leaves much room for improvement. This improvement comes today in the form of latent semantic indexing or LSI, an indexing [...]

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Web Portal Ads

As a part of the search engine algorithm or search engine (grade sheet) if you like, search engines employ one way inbound linking bonus points for websites that have them and not so favorable bonuses for websites that do not.

You can look at the Internet as like a big spider web. The more parts of the spider web that touch your website (meaning inbound links from other websites) the more apart of the actual World Wide Web (www) your website becomes. Internet relationships between websites are not something that normal SEO’s refer to but here at Blackwood we understand the larger picture instead of just getting blinded by on-page optimization.

Inbound links from other websites are little connections so that when a search engine spyder is on their website giving them a grade they also in turn follow this outbound link from their website down to yours. This in turn gets your website spydered, the more often your website is spydered the more activity is going on at your website again proving your website worthy of top 10 rankings.

As this starts to happen the major search engines start to reward your website with higher rankings because the overall picture and status of your website has changed. One way inbound keyword text links are about 70% of your overall score when it comes to ranking for keywords in the major search engines.

Blackwood Productions ensatiable appetite for development and production has led us to one of our newest endeavors whereas we combine Search Engine Optimization (one way inbound linking) with banner advertising within our Community Search Exchanges.

The Web Portal is displayed on all Community Search Exchange members websites which serves as a platform to gain quality inbound one way keyword anchored text links and business branding visual banner ads. Results are astounding, not only in gaining the inbound text links that you need to rank well for your keywords but also the click through rates from customers interested in your product or service through banner ads.

The Web Portal Ads page is being developed to serve as a news and information outlet. So as a Community Search Exchange member under the Real Estate Community for example, your Web Portal page on your website will display unique news and information for your particular industry but also serving in the greater part contributing to the Community Search Engine Marketing efforts.

 

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